Copywriter Steven Shark kirjutab Mediumis, kuidas luua suurepärast reklaami, mis meenub ka aastate pärast.
- You Can’t Do Great Work Without a Great Brief
- Only Visionaries Buy Visionary Work
- You Must Hire Great Talent
- You Have to Be All In
- The Work Must Evolve
- Your Job Will Be On The Line
- The Client Will Have Their Eye On The Wrong Ball
- The Work Will Not Please a Committee
- You Will Have to Go to The Top of The Food Chain
- Focus Groups Won’t Get It
- The Focus Results Will Predict Nothing
- You Will Have to Hide Something
- Your Work Will Die a Few Deaths
- Sometimes It’s Better to Ask Forgiveness Than Permission
- You Will Have to Beg and/or Threaten
- Sometimes a Failure is Your Lucky Break
- Recognition Comes After
- Everyone Will Take Credit
- It Will Kick Your Ass
- You’d Have to Be Crazy to Do It Again
Loe pikemalt: Medium
