Copywriter Steven Shark kirjutab Mediumis, kuidas luua suurepärast reklaami, mis meenub ka aastate pärast.

1. You Can’t Do Great Work Without a Great Brief
2. Only Visionaries Buy Visionary Work
3. You Must Hire Great Talent
4. You Have to Be All In
5. The Work Must Evolve
6. Your Job Will Be On The Line
7. The Client Will Have Their Eye On The Wrong Ball
8. The Work Will Not Please a Committee
9. You Will Have to Go to The Top of The Food Chain
10. Focus Groups Won’t Get It
11. The Focus Results Will Predict Nothing
12. You Will Have to Hide Something
13. Your Work Will Die a Few Deaths
14. Sometimes It’s Better to Ask Forgiveness Than Permission
15. You Will Have to Beg and/or Threaten
16. Sometimes a Failure is Your Lucky Break
17. Recognition Comes After
18. Everyone Will Take Credit
19. It Will Kick Your Ass
20. You’d Have to Be Crazy to Do It Again

Loe pikemalt: Medium

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